Cult of Individuality prides itself on well-fitting, well-priced jeans that remind people of their favorite old pair. Every person has a pair of favorite jeans, past or present. That one pair they've loved the most. These jeans have seen the good times and the bad times. That pair, no matter how old and beat up they may be, people just can't seem to part with - even just to wash them. They are a canvas of the owners life experience. That is what Cult of Individuality is all about.
