Serfontaine jeans are the brainchild of designer Mik Serfontaine, whom traces his roots to Serfontaine, Belgium where his family crest still hangs. After years of scouring local flea markets for vintage jeans and graduating from design school, Serfontaine developed an uncanny appreciation and understanding of denim which he later harnessed to create Serfontaine Denim. During 1997, Mik Serfontaine designed, manufactured, and sold his first jean, “The Easy Rider” in his Venice, California boutique. Serfontaine Jeans flatters any woman with its trendy yet easy california attitude. Check out www.serfontaine.com for more info.

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