The most innovative denim in the world! Naked and Famous is not a normal denim company and they never will be. Rather than relying on celeb endorsements and costly ad campaigns, all of their resources are devoted to sourcing the world's best fabrics and creating them into awesome jeans. No marketing, no washes, no pre-distressing, no nonsense. Just great denim at a reasonable price.
They use Japanese selvedge denim which is woven slowly and painstakingly on old shuttle looms. Why Japanese fabrics? It has more character, higher quality, and way more soul than modern mass-produced denim. As a result, it ages and fades beautifully with wear and washing.