No branding. No washes. No embroidery. No ad campaigns. No celebrities.
The Unbranded Brand is a crazy concept in the world of premium apparel. While other companies try to create a brand image through expensive ad campaigns and celebrity endorsements, they do the opposite. Have you ever wondered why some “premium” jeans cost as much they do? What is the difference between jeans sell for $250 and others that sell for $80?
They think overpriced and overhyped jeans are silly. That’s why they decided to focus on the core essentials instead: great fits, solid construction, and top quality selvedge denim. By eliminating all that is unnecessary about branding, better product at a better price can be offered.